A couple of months ago I began writing snapshots of works happening on social mass media. Not long afterwards, someone I understand on Facebook asked if might work was on the market, because she wanted to buy a particular piece I had been focusing on. It gets better: turns out she was interested not simply in purchasing the canvas-in-process; she also wished me to make a second, “sister canvas” to go with it. From publishing my process pictures on Facebook Just, A buyer was experienced by me for not one, but two paintings! I am persuaded that pricing is the hardest thing I really do as an artist always. The way the heck do we decide what things to charge?
Pricing just feels like a big black void and one with a great deal of pressure: charge too much, and they’ll run away; charge too little, and you’re taking pictures yourself in the foot. Ultimately, this spontaneous Facebook percentage made me driven to set a whole pricing structure for my work, rather than just grabbing a true number out of the air every time I create a new piece.
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Here are a few of the “ground rules” I implemented, and some tips that I hope can help you confidently set prices on your own art. Remember: your pricing gets to change. If, like my tale above, you’ve got a client waiting to hear back about a price, know that as you become competent, you’ll have the ability to command higher prices.
In other words, whatever you charge this one client is not occurring stone, so don’t stress too much about it. Remember, though, that it’s always a better business proceed to raise your prices than to lower them, so leave yourself some room for growth. That said, leaving no room for growth is not actually most artists’ problem – most of us have the contrary issue: charging inadequate. Once I brought artwork to be juried into a show and was horrified that one of my fellow performers was charging less for her work than it got lost her to frame it!
Needless to state, this is a large no-no. Always make sure your pricing covers your real costs (canvas, paint, framing, shipping if suitable – unless you’re going to charge another, additional amount for delivery/packaging). Additionally you want to consider how much time you placed into creating your work.
Emerging artists may not be able to command word high enough prices to pay themselves fantastically for their real time spent, but that’s definitely the goal for the long term! If you’re fortunate to loose work fast and, you can get to charge less away, because each piece just doesn’t take long to produce.
