The backbone of the Social Web is RSS feeds. A blog can be an RSS feed and you want your own to publish to the Social Web. Publishing a blog enables you to take advantage of the exposure in the countless RSS feed web directories that distributes your blog without you needing to re-post it one at a time. But just starting a blog is not enough. Optimization is paramount to maintaining your blog on the radar.
Update regularly with fresh and interesting work and incorporate your RSS feed into your other social press tools. A lot of people do not know that there are two Facebook options: a Facebook profile and a Facebook page. The Facebook profile is for a key consultant of the continuing business, not the business enterprise itself. Be sure to enhance your Facebook profile by filling it out completely with content that contains key terms highly relevant to you and your business.
Integrate your blog and other sociable tools by importing them into the Facebook feed. The Facebook page is for your business, be that a service or product, a local business, or as an designer/musician/writer. Your Facebook web page might be the only chance you can pull in potential customers. LinkedIn is a specialist networking site. It is an essential tool for business – if you do B2B especially. Your LinkedIn profile may be someone’s first impression of your business, so be certain to optimize it.
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